As a Graphic Designer and an Art Director, I have guided clients through the branding process, from finding the name to launching the brand, which includes logo design, brand identity, website, and brand positioning at nesreendesign.com. I curated and designed the "Horizons" Exhibition, creating promotional print and digital material for the event. I directed the project flow of "The Best of All Worlds," the first multi-lingual book in Canada, collaborating with illustrators, copywriters, designers, and printers for the first and second editions. I solely designed the launch of the "Canadian Arab Heritage Foundation" corporate identity, website, print, and social media.

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I have also led and guided a creative team in various agencies that won several campaigns, which helped in acquiring new clients.